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Destination Creation Course logo

Business and community are interdependent and rely on each other to be successful and sustainable. This program is aimed at creating “destination businesses” and by extension, assisting communities to increase their destination attraction quotient.

The Schallert Group’s Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.


Each Chapter includes a pre-recorded webinar featuring internationally recognized business expert John Schallert, followed by worksheets and discussion that ties the material back to each business, and community. This allows participants to finish a chapter and immediately put into practice the concepts discussed in the class.

Expert teaching

Each Chapter includes selected interviews with world class business experts and authors are included. Nine extra interviews have been selected to give supplemental information that dovetails with each Destination step.


Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.

Facilitated by Carolyn Carleton a certified delivery agent of the program.

Course topics include:

Chapter 1: Becoming a Destination Business
Chapter 2: Your Unique Positioning
Chapter 3: Your Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers

Chapter 5: Capturing Consumer and Media Attention
Chapter 6: Creating a Customer-Focused Company
Chapter 7: Marketing Your Destination Business
Chapter 8: Collective Marketing


Ready to register?

More information will be available soon regarding the Destination Creation Course. If you would like your business to be considered for the program please fill out the information below and you will be the first to know when the applications become available.

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